The Libellius consulting company is a relatively young organisation, but with a very strong message embodied in its motto “Healthy Business Matters”. We came up with this slogan, together with the company's logo, five years ago. In the meantime, however, Libellius has broadened its services and professional team.
One of the key factors of a successful brand is its visual consistency. The original visual presentation of Libellius became outdated, and the need for a new, comprehensive image, including a new logo, emerged. The new logo was to draw on the old one – both visually and philosophically .
We created a complete design manual including new logo, typography, colours, photo-style, stationery, communication materials and advertising as well as templates for presentations, training materials and e-communications.
What we call the Growth Shape has become the new key graphic element incorporated in the Libellius logo itself and present throughout the whole communication programme – from stationery to advertising. The Growth Shape represents the "obsession" with growth that is one of the key management indicators, and at the same time it stresses the effectiveness of the central claim of “Healthy Business Matters”.
The Libellius logo and the slogan “Healthy Business Matters” are registered trademarks.