More than a career. The journEY.
We have come up with a new recruiting
slogan: “More than a career. The journEY” for
Ernst & Young Czech Republic, that replaces
our previous one (Don’t be the rest. Be the best.
Be Ernst & Young.), created three seasons ago. The new communication campaign reflects the slogan, with its focus on career opportunities
and differentiation from other competitors. The campaign is based on various symbols associated with travelling (traffic and orientation signs), and effectively describes internship opportunities abroad as well.
The campaign was launched on March 2nd at the National Career Days job fair in Prague. It includes an information brochure, job fair navigation system, hardcopy and online application form (www.thejourney.cz), giveaways, etc.