Recruitment Concept for Partners Group SK
At the beginning of this year, PMP Marketing created a communication campaign aimed at current and potential clients of Partners Group SK, conveying the company’s all-inclusive financial services and consultancy. The central theme of the campaign is “I have taken advice. And you?”
We decided to link the recruitment concept to the campaign theme so as to reinforce the synergy between Business Branding and Recruitment Marketing. The key people in this initiative are real individuals at Partners Group representing the different levels of management – from entry to top management.
These people tell their stories of how and why they made the decision to work for the company, and the goals they were able to achieve. Their accounts are supported by a series of portraits of them that were also used in the recruitment brochure as well as in the company website’s careers section.